Nutrition labelling for take-away giant

McDonald’s is to begin printing nutritional information, including fat, salt, calorie and carbohydrate content, on the packaging of its products. The company says it aims to have the new packaging in 20,000 of its 30,000 fast food outlets worldwide by the end of 2006. Chief executive Jim Skinner believes this will put the information directly in the hands of the company’s customers. “We think this the absolutely easiest way to communicate it,” he says.

BBC