Variation in brands' health profiles between markets
25 Oct 2006
Health campaigners say Kellogg has been selling some of its most famous cereal brands in Britain with higher salt and sugar levels than in its native US. The UK version of All-Bran contains 133 per cent more salt than in the US while the Special K has 31 per cent more sugar. The company says this is because of differing tastes in different markets but Which? calls the variation unacceptable.